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We are an all star team

Reuben Piryatinsky

CEO and Co-Founder

Reuben Piryatinsky has over 20 years of experience in Fintech and Management Consulting. Reuben is passionate about creating a future in which financial services deliver superior value and outstanding, connected customer experiences.

Throughout his work in the financial services industry, Reuben has built a track record of growing businesses, advising the C-level, leading teams to launch best in class products, inspiring and mentoring people. The products Reuben has launched are being used by over 3 million people worldwide. He is also a Waterloo Computer Science and Ivey MBA Alum.


Juliya Rozenfeld

Director of Client Solutions

Juliya Rozenfeld is an empathetic product leader with over 15 years of experience in finance, strategy and product management. Juliya's experience includes building a neobank from the ground up, Director of Product Management and Digital Strategy at Prudential, and executing M&A deals at Rothschild.

Alex Feldman


Alex Feldman has over 18 years of technology experience driving innovation and automation for large enterprises. Most recently he was Delivery Manager for Workfusion where he ran mission-critical projects for large corporate clients. His specialty is seeing inefficiencies in current processes and coming up with creative solution that involves digital transformation, cloud migration, and automation. Alex holds an MBA from NYU Stern School of Business and a Bachelor of Science in Computer Science from Rensselaer Polytechnic Institute.


Pavel Margolin

Director of Technology

Pavel Margolin is a senior engineering leader with expertise in architecture, systems integration, and API design. In his 15+ years of experience, Pavel held senior roles at top technology and ecommerce firms, including serving as the Sr. Director of Engineering at (acquired by Walmart).

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