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About Us

Altitude Consulting is the first consultancy in North America that’s focused exclusively on open banking. Our team is a group of passionate financial technology experts with deep experience in management consulting, strategy, product, and technology.


Open banking is our life’s work. Throughout our experience working with the C-suite at top banks in the US and Canada, we’ve learned that the path to open banking is different for every organization. We formed Altitude to solve the industry’s big problems and help all participants - banks, credit unions, and fintechs - form ecosystems and collaboratively realize the benefits of an open, connected world.

We work collaboratively with your teams and C-suite, as well as represent your organization when interfacing with your external stakeholders, vendors and partners. We foster collaboration and bring creativity, energy, and fun to your team dynamics. We leverage our years of experience to get you measurable results.

We are an all star team

Reuben Piryatinsky

CEO and Co-Founder

Reuben Piryatinsky has over 15 years of experience in Fintech and Management Consulting, specializing in business and product strategy, open banking, and business model transformation. Reuben has a passion for building businesses, coaching and leading high performing teams, and creating outstanding customer experiences. Reuben's experience spans Capco, OANDA and Bloomberg, as well as founding two Fintech startups. Reuben holds an MBA from the Ivey Business School and a Bachelor of Mathematics in Computer Science from the University of Waterloo.


Juliya Rozenfeld

Director of Client Solutions

Juliya Rozenfeld is an empathetic product leader with over 15 years of experience in finance, strategy and product management. Juliya's experience includes building a neobank from the ground up, Director of Product Management and Digital Strategy at Prudential, and executing M&A deals at Rothschild.

Alex Feldman


Alex Feldman has over 15 years of technology experience driving innovation and automation for large enterprises. Most recently he was Delivery Manager for Workfusion where he ran mission-critical projects for large corporate clients. His specialty is seeing inefficiencies in current processes and coming up with creative solution that involves digital transformation, cloud migration, and automation. Alex holds an MBA from NYU Stern School of Business and a Bachelor of Science in Computer Science from Rensselaer Polytechnic Institute.


Pavel Margolin

Technology Advisor

Pavel Margolin is a senior engineering leader with expertise in architecture, systems integration, and API design. In his 15+ years of experience, Pavel held senior roles at top technology and ecommerce firms, including serving as the Sr. Director of Engineering at (acquired by Walmart).

Partnerships and Associations

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