About Us

Our vision is to create a world with better financial services that are easy to understand, efficient, and deliver a fluid customer experience.

We are not the traditional consulting firm, although we have deep experience in management consulting, big banks and tech companies, startups and scale-ups.

When working with your organization, we bring creativity, energy, and years of experience to get you measurable results. We are embedded in your organization and work collaboratively with your teams, as well as represent your organization when interfacing with your external stakeholders, vendors and partners.

We stand for doing the right thing. Our ultimate goal is your sustained success.

Leadership Team

Reuben Piryatinsky


Reuben Piryatinsky has over 15 years of experience in Fintech and Management Consulting, specializing in business and product strategy, open banking, and business model transformation. Reuben has a passion for building businesses, coaching and leading high performing teams, and creating outstanding customer experiences. Reuben's experience spans Capco, OANDA and Bloomberg, as well as founding two Fintech startups. Reuben holds an MBA from the Ivey Business School and a Bachelor of Mathematics in Computer Science from the University of Waterloo.

Alex Feldman


Alex Feldman has over 15 years of IT experience driving innovation and automation for large enterprises. Most recently he was Delivery Manager for Workfusion where he ran automation projects for large corporate clients. His specialty is seeing inefficiencies in current processes and coming up with creative solution that involves digital transformation, cloud migration, and automation. Alex holds an MBA from NYU Stern School of Business and a Bachelor of Science in Computer Science from Rensselaer Polytechnic Institute.

Certifications and Partnerships